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Press agency work is particularly
useful when it integrates advertising campaigns.
Unlike advertising, which offers immediate
visibility, press work yields its best results
over time, with a subtler and more continuous
effect.
Moreover, it can deliver complex and articulate
messages. A good press coverage
with articles and releases will ensure that
your message reaches a selected audience
and is received with the positive state of
mind of a reader deliberately looking for
information.
Our relations to the trade press make available to our clients
the competence of professional editors in each industry, that we engage on
a project basis.
Thanks to systematic monitoring of our results, we are able to offer at any
time full documentation on quality and quantity of press clippings, which you
will appreciate at budgeting and targeting time.
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