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A web marketing programme is
a full communication plan, starting from the
design or the restyling of a website down to
implementing actions aimed at drawing relevant
and qualified traffic to the website.
In average, 3 out of 4 visitors
reach a website for the first time from a search
engine.
Search engine positioning implies:
- Choosing the keywords that
are most relevant to your business, as well
as to the specific content of the pages to
be submitted. Generic keywords should be
avoided, not only on account of the greater
competition for them and the consequent
difficulty of emerging through the clutter,
but, even more importantly, because of the
likelyhood of generating non relevant traffic
- Optimisation of page content,
adapting to each search engine's algorithms
- Submitting web pages to search
engines on a regular basis
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